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“How can we get more nutrients into our kids’ bodies…and less junk?”

That’s the eternal question for parents. So many young bodies are missing out on valuable nutrients that are needed to help them grow. And it can be tricky getting your kids to eat vitamins, so many moms and dads find themselves opting for the help of cartoon characters and synthetic chewables to get the job done. Sounds harmless…and we hope it is actually helpful….But is it?

Nutrition expert David Sandoval tells us why this strategy may have the opposite effect:

Here’s the issue with nutritional bars, meal replacements, and even with the vast majority of nutritional supplements: Sure, they’re packed chock full of lots of vitamins and minerals, sometimes in doses well above the RDA. But these micronutrients are isolated, lab-created, synthetic versions of the real thing as they occur in food.

In super whole foods, nutrients exist within complex combinations of enzymes and other activating and synergistic elements. Those foods, when they replace processed foods in our diets, can change our very physiology at its deepest, cellular level. The trace elements, enzymes and cofactors present in whole foods actually make the “nutrient” or antioxidant work! They “activate the elements.”

I am entirely convinced that this is the reason why research studies on multivitamin/mineral supplements or antioxidant supplements for preventing or ameliorating disease have not had more resoundingly impressive results. Research that has compared nutrient-dense diets with less nutrient dense diets, where there’s a lot more micronutrient punch per calorie, has been far more encouraging. Mother Nature never puts vitamin C or vitamin E or magnesium or calcium into a food all by itself. Your body didn’t evolve to get its nutrition that way.

Daniel H. Chong, N.D., puts it very eloquently. He stated that the equivalent of creating the average modern multivitamin is trying to create a working automobile by going to the junkyard, finding the parts, and tossing them all together in a heap! If you’re accustomed to thinking of nutrient supplement quality only in terms of the dosage—with higher dosages of individual nutrients being a better value—it’s time to shift your thinking.

A whole food-based nutrient supplement can deliver more than adequate nutritional punch with lower doses because of improved bioavailability and synergy between the various nutrients. You want the world’s healthiest foods, concentrated, not mega-doses of isolated vitamins, minerals, and whatever other nutrients or phytochemicals happen to be trendy right now, all tossed into a formula willy-nilly.”

Not only will whole food-based nutrient supplements deliver nutrition more effectively, they also come with fewer risks. Most people do not want to give their children drugs. Unfortunately, when giving your children multivitamins with isolated, synthetic nutrients, that is essentially what is happening. This has been documented thoroughly in Judith De Cava, CNC, LNC’s well-written book The Real Truth about Vitamins and Antioxidants. While the whole book helps to shine a light on the implications of each synthetic nutrient, the end summary does a nice job at explaining the overall issue…

Isolated, nonfood, or manufactured “nutrients” have a limited effect compared to their natural complex counterparts found in whole foods. Their effect is more drug-like than nutritional. They can produce symptoms from constipation and headaches to kidney and liver damage if taken in high doses or for long periods of time.  They can and do create biochemical disruptions. All nutrients – vitamins, minerals, amino acids, enzymes, co-enzymes, fatty acids, sugars, phytochemicals, and any other forms of nourishment found in Nature – come packaged with innumerable other co-workers that function in an interrelated, balanced, intricate, symbiotic arrangement to ensure optimal use and benefit for the body. This is the safest and best way – Nature’s way – When nutrition is needed, when deficiencies, imbalances, or unnatural substances bring about ills and disorders, the use of drugs or drug-like substances (including isolated, synthetic supplements) where food is called for “is the height of scientific unsoundness, to say the least.

So what is a parent to do?

Purium proudly presents ‘Purium for Kids’ – a line of four organic, vegan whole food and herbal based supplements designed for kids. Specifically Purium’s new product MVP Kids is a multivitamin PLUS protein. It will be the first organic whole food multivitamin that DOES NOT contain any fillers or binders and DOES contain protein. Plus, it is chocolate and delicious, so no arm-pulling will be necessary!

With Purium for Kids you can leave the drug-like synthetic multivitamins behind and get “all-day-awesome” nutrition in an absorbable form that their little bodies can use.

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